Transilvania aims to develop, organize and implement an event that would support community development (tourism and trade) in the Transylvania region.
The festival addresses not only the local communities but, to an equal extent all of those interested in the local traditions and products. Its strategy focuses on promoting traditions and customs from Transylvania while contributing to increase the number of tourists from Romania and abroad.

There are several target groups: Romanian tourists: ages 25 to 45 from the cities of Bucharest, Cluj-Napoca, Timisoara, foreign tourists average age (30 – 50) interested in local traditions.

  With the sixth annual festival, Transilvania became a travelling festival: focused in the previous years on Ariesului Valley (the cities of Campia Turzii, Turda and then Cluj) and previously known as Turda Fest. Due to it’s popularity and request to replicate the festival we rebranded the festival Transilvania .
Transilvania Fest offers a program that combines support for popular tradition with more contemporary forms of community involvement.
Transilvania is:

• organizing a series of demonstrations and competitions for traditional cuisine, for members of local communities, assisted by internationally recognized food professionals
• tastings of local products: wine, cheese, honey, pastry, smoked meat, jam, pickle, etc.
• revitalizing the traditions of Transylvanian craftsmen by organizing traditional craft
• demonstrations: spinning, embroidery, harness-making, pottery, wood carving, wicker-work,
• wood painting, folk costume decoration, etc.
• promoting traditional cultures by showcasing young people’s folk dance groups from Transylvania
• featuring a children’s area, where children are encouraged to take part in educational activities
• involving traditional food tasting, traditional crafts, conservation of folk costumes and the environmental use of local products
• setting up an animal area featuring: horses, goats, cattle and pigs, all from local households
• entertaining young adults with a wide range of activities designed to attract and challenge:
• open air activities in association with open air cinema, tasting and cookery competitions, weaving etc.

Transilvania is a cultural and agricultural celebration that honours the various traditions of Transilvanian peoples while promoting options for a sustainable future.

The organizers long term objective is for the annual festival to find a permanent place among leading European events featuring agriculture, tourism, multiculturalism and local traditions.

Romania is a country with dramatic landscapes, unusually fertile land and a history of traditional farming.

We believe that producers have the right to take pride in their traditional farming methods and production of natural and healthy products. We believe that villages should have the opportunity and visibility to promote their heritage and agro tourism. We believe that the unique heritage of Romania should be preserved and promoted.

We consider ourselves supporters in this process through networking villages, and by connecting and actively supporting producers and villages we become a part of and a partner in the future of Romania.